Victor Yuan

Victor Yuan

Chairman
Horizon Research Consultancy Group

Victor leads Horizon Research Consultancy Group, China’s leading public opinion and polling organization. With 20 years of experience in marketing, sociological research, policy analysis, and management consulting, Victor is dedicated to socially oriented polling work and has successfully employed polls to encourage increased NGO services for homeless people, revamp HIV/AIDS prevention programs, assist migrant workers integrate into urban communities, and improve human rights environments inside factories. Victor also oversees annual assessments of public officials in China and, since 2006, has been leading an international effort to enhance the transparency of the Chinese government. He serves as president of the Beijing Consulting Association, vice president for China Marketing Research Association, representative of the Association of Management Consulting Firms in China, and adjunct professor for Tsinghua, Nankai, and Southwest Jiaotong universities.

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