Victor YUAN is the founder and chairman of the board of Horizon Research Consultancy Group, China’s leading public opinion and polling organization, which was founded in 1992. He has over 20 years of experience in marketing, sociological research, policy analysis, and management consulting. His dedication to socially oriented polling work has successfully led to encouraging increased NGO services for homeless people, HIV/AIDS prevention programs, migrant workers, and factory workers.
Victor has published more than 400 research reports, papers, books, and translation works on law, economics, sociology, politic science, and culture. He also specializes in the areas of social group culture, branding, and empirical methodology of design for marketing strategy and public policy.